Visual development. You design in a canvas — drag, style, animate — and the tool generates clean, production HTML/CSS/JS. No-code on the surface, real code underneath.
This is the Webflow idea: click an element on the canvas, tweak it in the style panel, and watch the underlying code update in real time. Click the heading or button, then change its styles.
Ship clean code.
<!-- generated HTML + CSS -->Framer's specialty is motion. You pick an animation in the UI and it generates spring-physics transitions. Choose one:
// What Framer generates with Framer Motion (React):
<motion.div
whileHover={{ scale: 1.25, rotate: 8 }}
transition={{ type: "spring", stiffness: 300 }}
/>Both tools have a CMS. You design a card, then bind its parts to collection fields. Edit the fields and the bound card updates — exactly how a Webflow Collection List works.
Why visual tools and real code aren't opposites.
Unlike older builders, Webflow exports semantic HTML and real CSS — and Framer ships a React site. No proprietary lock-in for the markup itself.
<section class="hero">
<h1 class="hero__title">Build visually.</h1>
<p class="hero__sub">Ship clean code.</p>
<a class="btn btn--primary" href="#">Get started</a>
</section>
.hero__title { font-size: 28px; font-weight: 800; color: #1a1a2e; }
.btn--primary { background: #4353ff; border-radius: 10px; padding: 12px 22px; }